Welcome to Kx50 Endurance, where passion meets performance! My name is Jay Cougnet, and I’m a multi-sport coach committed to helping athletes of all levels achieve their personal best. With a focus on personalized training plans, endurance development, and race-day strategies, I specialize in guiding beginners, experienced athletes, and competitive racers toward their goals. I’m here to provide expert coaching, motivation, and the tools you need to succeed.

I am a USAT Level 1 and Ironman University certified triathlon coach, backed by over decade of experience as both a competitive multi-sport endurance athlete and mentor. My coaching philosophy centers on building sustainable training habits, balancing performance with injury prevention, and fostering mental resilience. I use data-driven techniques, including heart rate and power-based training, to create customized plans that fit your lifestyle and goals. Whether you’re looking to improve your swim technique, boost cycling power, or refine your running form, I’m committed to helping you unlock your full potential while keeping training fun and rewarding.